PREMO STUDIO BRAND

“Bringing the tactile energy of streetwear into a sleek digital experience of flipping through a streetwear rack was really fun."

Scope of work

Logo & Branding
Social Media Templates
UX/UI
E-Commerce Website
App Concept

Product Mockups

Client: Premo Studio
Job: Logo, Branding, Product Design, Website
 Tools: Photoshop, Illustrator, After Effects, WordPress, Woo-Commerce
Year: 2016
Location: Johannesburg, South Africa

Interaction driven design for streetwear enthusiasts.

About the Client

Premo Studio is a local South African streetwear brand that is elevating SA streetwear through design inspired by the culture.

Project Overview

Premo Studio wanted to create a streetwear brand that feels authentically South African yet globally relevant. The challenge? Build a brand identity that works seamlessly across physical products and digital platforms.

Flipping through the digital t-shirt rack.

By blending gesture-based navigation with immersive visuals, the app transforms shopping into an experience.

Interaction and Motion

Animation brings the interface to life, making every interaction feel smooth, intentional and engaging.

Browsing the shelves for a new cap on your mobile phone.

Swiping through t-shirts and caps feels like flipping through a curated streetwear rack only much faster and smoother.

Interaction and Motion

Motion design turns static screens into dynamic experiences that respond to users.

E-Commerce Website

An e-commerce website built with WooCommerce integration, a powerful, 100% free platform that delivers secure, flexible and user-friendly online shopping.

E-Commerce on Mobile

Interaction and Motion

I use motion to turn static screens into dynamic experiences that respond to users.

Social Media & Launch Collateral

Content & Collateral

Every piece of content is created to feel authentic and aspirational.

For Premo Studio’s launch, I designed a cohesive social media presence that captured the brand’s bold, street-inspired aesthetic. From Instagram grid layouts to story templates and promotional graphics, every piece was crafted to feel authentic and aspirational.

The content strategy focused on high-impact visuals—mixing gritty street photography with polished product shots—to build hype and create a sense of exclusivity around the first drop.