"While this concept never reached production, it represents valuable exploration into how gamification could reframe everyday banking."
Concept
Look and Feel
Game Mechanics
Wrapped Function
Client: Nedbank Money App
Job: Concept and Design
Tools: Figma
Year: 2024
Location: Johannesburg, South Africa
Monify turns each client’s financial life into a unique experience, wrapped up annually in a personalised financial recap.
Project Overview
Explore a game‑like experience within banking that makes money feel more engaging, motivating and personal for our clients. Some form of playful feedback that encourages positive financial behavior, with room to evolve over time.
Financial wrap dark mode
A bold, expressive design built around vibrant colour, minimalist typography and layouts to celebrate creativity and make the app feel inspiring.
Financial wrap light mode
A refined, high‑contrast design using clean typography and layouts positioning the app as premium, confident and forward‑thinking.
Monify App Screens
The Monify game runs automatically in the background, using everyday banking activity as the primary way users progress. Zero effort required.
As clients spend, save and use their existing products, the game tracks progress, awards points and unlocks milestones seamlessly. For those who want to move faster or dive deeper, optional challenges and interactions are available, but participation is never required. Whether passive or active, every user continues to progress simply by managing their money as they normally would.
Seamless Integration
The game is designed to integrate seamlessly into the client’s existing banking app, transforming everyday banking into a personalised game where each client’s financial life becomes a unique experience.
Progress and Tracking
Progress is tracked through personalised challenges, achievements and insights tailored to each account. A yearly financial “Wrapped” experience brings this to life by celebrating wins, uncovering patterns and making progress feel tangible and rewarding.
Play and Earn
Users earn points and Greenbacks rewards seamlessly as they build healthy banking habits, unlock milestones and use products more effectively. Accumulated points can be redeemed for cash, with vouchers and discounts adding an extra layer of motivation and reward.
Design Exploration
A more playful style leans into colour and playful elements to help reduce the intimidation often associated with banking and finance.
Brighter palettes and expressive UI elements are used to signal progress, celebrate milestones and make interactions feel rewarding rather than transactional.
Motion, icons and subtle game‑like cues add personality without compromising clarity, creating an experience that feels approachable, engaging and easy to enjoy at a glance.
Your Financial Year Wrapped
Motivating better banking habits by introducing gamification into the Nedbank Money App
The goal is to motivate better banking habits by introducing game mechanics such as points, milestones, rewards and progress tracking, all tailored to an individual’s account and product usage. The concept integrates Greenbacks Rewards and features a yearly financial “Wrapped” experience that celebrates achievements and highlights and makes progress feel tangible and rewarding.
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