"The most rewarding part was simplifying a complex set of products, documentation and developer tools into an experience that is slick and easy to use."
UX & UI
Web Design
Client: Nedbank API Marketplace
Role: Senior Product Designer
Tools: Figma
Year: 2026
Location: Johannesburg, South Africa
Design a distinctive style, separate from the traditional retail experience, while still remaining recognisably Nedbank.
About the Client
Nedbank API Marketplace is the primary platform for developers, partners and businesses looking to integrate with Nedbank’s digital banking services.
Project Overview
Redesign Nedbank’s API Marketplace website, creating a more intuitive, scalable and developer-friendly experience that aligned with both user needs and business objectives.
Blue sky thinking, real-world constraints.
My initial design included both dark and light mode experiences. While the client loved the idea, it was ultimately not implemented due to a combination of brand and technical constraints.
Part of the role is thinking beyond immediate constraints and exploring what’s possible, while also knowing when to adapt the vision to meet business, brand and technical realities. Although dark mode wasn’t included in the final release, the concept remains a strong consideration for the platform’s future evolution.
Balancing innovation and brand governance
The client’s original vision for a dark mode experience had to evolve following feedback from the brand review process who felt the darker palette was too closely associated with the Private Wealth devision. They encouraged greater use of green and less use of the brand’s secondary colour palette from my initial design direction.
This challenged me to rethink my approach, resulting in a series of explorations aimed at aligning brand governance and stakeholder expectations, while still delivering a modern, distinctive experience the client was looking for.
Bold by design, a premium technology aesthetic.
This visual direction is inspired by modern SaaS and developer platforms, moving away from traditional banking conventions to create a more premium and technology-driven experience.
A dark interface, paired with bold geometric forms and oversized typography helped position the API Marketplace as an innovative digital product while maintaining a clear connection to the Nedbank brand.
The result is a confident, contemporary experience that feels purpose-built for developers, fintechs and integration partners.
Clarity through simplicity, a refined expression.
This direction explores a lighter, more refined interpretation of the Nedbank brand.
Soft blurred gradients with subtle motion, generous space and a restrained visual language create a sense of simplicity and accessibility, while still feeling contemporary and product-led.
By reducing visual noise and allowing typography and content to take centre stage, the concept focuses on clarity, trust and ease of use, presenting the API Marketplace as a mature digital product designed to support both business and developer audiences.
Strategic evolution, a new expression of the brand.
This direction explores how Nedbank’s primary green could become the hero of the experience.
Rather than relying on a traditional dark mode interface, the design uses a dark green hero section with glowing gradients in subtle motion that transitions to light on scroll, atmospheric textures and oversized typography to create a distinctive first impression.
The result is modern and product-focused while remaining firmly rooted in the Nedbank brand, successfully balancing stakeholder expectations with the ambition to create a more premium, developer-centric experience.
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